A website created for one of the world's leading producers of musical theatre, pantomime, and immersive experiences.
Services
Built in collaboration with Crossroads Live, a world-renowned theatrical production company with offices in the UK, Australia, and North America.
CXL has presented over 500 productions in more than 40 countries, partnering with the most respected creators, rightsholders, and promoters in the industry.
One of our favorite aspects of web design is letting the visuals direct the overall style and tone of the site.
In the case of Crossroads Live, nothing stands out quite like the incredible visuals from world-renowned stage plays. These stunning images and videos not only showcase the high production value and artistic merit of the performances but also serve as a powerful tool for engaging the audience and evoking an emotional response.
New York, New York - Broadway
By incorporating these visuals into the website design, we created a dynamic and immersive online experience that reflects the essence of Crossroads Live's productions. The use of high-quality images, videos, and animations helps transport visitors into the world of theater, giving them a taste of the magic and excitement that awaits them in each performance. This visually driven approach not only sets Crossroads Live apart from competitors but also helps establish a strong brand identity that resonates with theater enthusiasts."
A Global Powerhouse
Under the leadership of David Ian and Dan Miller, the company has become an established market leader in core theatrical touring markets and is rapidly expanding its reach in developing markets. Our collaboration with Crossroads Live began when they sought to enhance their online presence and better connect with their diverse global audience.
Formed by the union of leading producers and presenters such as David Ian Productions, the Gordon Frost Organisation, Qdos Pantomimes, and, most recently, TROIKA Entertainment.
Exponential Growth
As a result of our efforts, CXL now effectively reflects their unified brand and voice across all territories, providing a seamless experience for their global audience.
The new site structure has made it easier for users to navigate and discover the extensive portfolio of productions in each region, leading to increased engagement and site traffic.
CXL needed a database that could not only collect their decades-long list of international productions under one roof but could on-the-fly sort those productions based on current, past, and regional filters.
With the scalable web architecture in place, CXL is now better equipped to manage their continued growth and maintain a strong online presence as they further solidify their position as a leading producer of live entertainment worldwide.
We continue to collaborate with CXL on an ongoing basis, communicating with their international-based teams to ensure all information, news, productions, and other content is kept up to date across all territories.
We also provide ongoing support by monitoring the site for uptime, IT issues, and other technical concerns, ensuring that Crossroads Live's online presence remains stable and reliable for their worldwide audience. This ongoing partnership has allowed us to maintain a strong working relationship with Crossroads, helping them stay ahead in the fast-paced world of live entertainment.
