SEO vs CRO

If your website were a blockbuster movie, SEO and CRO would be the dynamic duo of your online success. But what are these mysterious acronyms, and why should you care? Let's break it down —

SEO, or Search Engine Optimization, is like your website's own personal stylist, helping it look fabulous in the eyes of search engines like Google. By utilizing on-page and off-page techniques such as keyword research, content creation, and link building, Firewatch helps your website become more relevant and valuable to search engines, leading to an increase in organic traffic.

On the other hand, CRO, or Conversion Rate Optimization, is like your website's life coach, motivating visitors to take action, whether it's making a purchase, filling out a form, or signing up for your newsletter. Firewatch achieves this by combining design, testing, and analysis to improve the overall user experience and make it simpler for visitors to take the desired action.

Though SEO and CRO might seem like two peas in a pod, they serve different purposes in your website's journey. SEO is all about getting noticed via search engines, CRO is focused on making the experience of your visitors pleasant and engaging.

Another distinction is the type of traffic they're after. SEO is like a magnet for organic traffic, drawing in visitors already searching for something specific, making them more likely to engage with your website. CRO, however, is all about making the most of the traffic you've already got, no matter where it came from.