Empowering Indie Developers for a Cause
When the IGDA Foundation approached us to create a landing page for their inaugural "Download for Charity" (DLC) event, we saw an opportunity to blend compelling design with strategic functionality. The goal was to craft a page that not only informed but also inspired indie developers to participate in a meaningful cause.
Understanding the Mission
The DLC event, scheduled for May 25–30, 2025, invites game developers to contribute a portion of their game sales on Steam to support diversity and inclusion initiatives in the gaming industry. igdafoundation.org+2igdafoundation.org+2igdafoundation.org+2
Design and Functionality
To effectively communicate the event's purpose and encourage participation, we focused on:
Clear Messaging: Articulating the benefits of participation, such as gaining visibility through premium Steam promotion and supporting a more inclusive industry.igdafoundation.org
User-Friendly Layout: Organizing information into digestible sections, including event dates, participation steps, and FAQs.
Call-to-Action Elements: Incorporating prominent sign-up prompts and contact information to facilitate engagement.
Engaging the Developer Community
Understanding the indie developer audience, we ensured the page resonated with their values and aspirations. By highlighting the flexibility in donation options and the potential for increased visibility, we aimed to make participation accessible and appealing.
Outcome
The resulting landing page serves as a central hub for the DLC event, effectively communicating its mission and facilitating developer involvement. It's a testament to how thoughtful design can drive engagement and support meaningful initiatives in the gaming community.
For more details on the event or to participate, visit the DLC event page.
